Which celebrity has the most searched for net worth? Which celebrity has the most searched for net worth?

Public fascination with the rich and famous knows no bounds. Whether it’s their fashion sense, their love lives or what’s in their bank account, nothing’s off limits.

With the highest profile celebrities able to earn vast sums of money through endorsements, collaborations and social media channels alongside their main source of income, many people are intrigued to know what they’re worth.

Sunflower Loans wanted to tap into that curiosity and find out which celebrity’s net worth people are most interested in. Using Google search data, we’ve compiled a list of the most searched for celebrities’ net worth.

Take a look at our roundup below to see if your favourite celebrity made the list.

Who has the most searched for net worth worldwide?

1 - Kanye west - 5,131,000 2 - Kylie Jenner - 4,086,000 3 - Kim Kardashian - 4,000,000

In order to uncover which celebrity’s net worth tops the list as the most searched for we needed to analyse worldwide results.

Our study reveals that rapper Kanye West has the most searches, in total, he has generated over 5.1 million searches and pulls in an average of 450,000 searches each month.

Up next is 24-year-old millionaire Kylie Jenner who has over 4 million searches in total and generates an average of 368,000 searches per month.

In third is Kim Kardashian whose total searches were 4 million and the Skims founder pulls in the same number of average monthly searches as her sister Kylie (368,000).

Some other celebrities who appear in the top 10 are Travis Scott, Jay Z, Rihanna, and Beyonce.

These are the top 20 results worldwide

Rank Celebrity Total Worldwide Searches Net Worth USD ($)** Net Worth GBP (£)**
1 Kanye West 5,131,000 $1.8 B £1.37 B
2 Kylie Jenner 4,086,000 $1 B £761 M
3 Kim Kardashian 4,000,000 $1.8 B £1.37 B
4 Drake 3,919,000 $200 M £152 M
5 Conor McGregor 3,562,000 $184 M £140 M
6 Jay Z 3,453,000 $1.5 B £1.14 B
7 Justin Bieber 3,204,000 $285 M £216 M
8 Rihanna 3,133,000 $1.7 B £1.29 B
9 Travis Scott 2,975,500 $39.5 M £30 M
10 Beyonce 2,904,000 $500 M £380 M
11 Lebron James 2,895,000 $500 M £380 M
12 Britney Spears 2,812,500 $70 M £53 M
13 Jake Paul 2,384,500 $17 M £13 M
14 Eminem 2,349,000 $230 M £175 M
15 Ariana Grande 2,245,000 $200 M £152 M
16 Michael Jordan 2,220,000 $1.6 B £1.22 B
17 Logan Paul 2,112,000 $35 M £27 M
18 Taylor Swift 2,098,000 $80 M £61 M
19 Snoop Dogg 2,038,000 $150 M £114 M
20 Billie Eilish 1,817,500 $25 M £19 M
** Estimated

Most searched for celeb net worth by country

So how do the results differ between each country?

Kanye is dominating the leaderboard appearing in first place for 20 out of the 33 countries we analysed which include the USA, China, Germany, and Russia.

The rapper, commonly known as Ye, has a staggering net worth of $1.8 billion! As one of the world’s bestselling music artists, he rose to fame in the early 2000s after collaborating with various artists and producing hits such as ‘American Boy’ and ‘Gold Digger’. Since then, he’s taken the fashion world by storm creating the brand ‘Yeezy’ as well as dipping his toes into architecture projects.

Conor McGregor is officially the second most searched for celebrity appearing at the top in six different countries which are the UK, New Zealand, Ireland, Croatia, Iceland, and Australia.

The Irish mixed martial arts fighter was ranked the highest-paid athlete in 2021 so this is hardly surprising news. The fighter shot to worldwide fame at his professional boxing debut match with Floyd Mayweather Jr where he lost. He’s headlined five out of the six highest-selling UFC pay-per-view events and due to this success, he’s secured a net worth of 170 million euros.

Tap to see the number of searches for the top three celebrities in each country
Hover over to see the number of searches for the top three celebrities in each country
Australia
1st
Conor McGregor
125,600
2nd
Kim Kardashian
124,500
3rd
Kylie Jenner
115,100
Belgium
1st
Kanye West
12,170
2nd
Kylie Jenner
11,890
3rd
Conor McGregor
11,340
Brazil
1st
Beyonce
14,760
2nd
Kanye West
14,040
3rd
Taylor Swift
12,840
Canada
1st
Drake
279,700
2nd
Justin Bieber
261,600
3rd
Kanye West
243,600
China
1st
Kanye West
1,610
2nd
Kim Kardashian
1,490
3rd
Kylie Jenner
1,330
Croatia
1st
Conor McGregor
5,580
2nd
Kylie Jenner
4,750
3rd
Kanye West
4,490
Czech Republic
1st
Jake Paul
5,880
2nd
Kylie Jenner
5,780
3rd
Conor McGregor
5,500
Denmark
1st
Kanye West
21,200
2nd
Justin Bieber
20,700
3rd
Kylie Jenner
18,300
Egypt
1st
Kylie Jenner
9,510
2nd
Kanye West
7,410
3rd
Kim Kardashian
7,230
Finland
1st
Kanye West
12,020
2nd
Kylie Jenner
11,790
3rd
Conor McGregor
11,460
France
1st
Kanye West
14,460
2nd
Kylie Jenner
14,160
3rd
Drake
13,840
Germany
1st
Kanye West
48,200
2nd
Drake
40,900
3rd
Kylie Jenner
40,700

Unlike the worldwide results, lipstick mogul Kylie Jenner isn’t a popular choice for searches and only manages to hit the top in three different countries which are India, Egypt, and Greece. Kylie Jenner rose to fame through her sibling’s infamous show ‘Keeping up with the Kardashians’ which ran for 14 years and 20 seasons. During the show, she created one of the world’s most well-known makeup brands ‘Kylie Cosmetics’ and her net worth is reported to be $1 billion.

Beyonce tops the list in Brazil with a total of 14,760 searches. The singer began to make a name for herself in the late 1990’s through her pop group ‘Destiny’s Child’. The trio split after nine years together in 2006 and Bey went on to create her own music empire. The popular artist’s net worth is estimated to be $500 million, making her one of the richest singers in the world.

Interestingly, popular YouTuber and gamer Felix Arvid Ulf Kjellberg also known as PewDiePie, comes to the top in his home country Sweden. The streamer is known for his ‘let’s play’ videos where he records himself playing games for his fans. Through his online success he’s become the most popular streamer on YouTube with an extraordinary 111 million subscribers. PewDiePie’s net worth is estimated to be $40 million.

Greece
1st
Kylie Jenner
10,460
2nd
Kanye West
9,550
3rd
Kim Kardashian
9,350
Iceland
1st
Conor McGregor
3,090
2nd
Kanye West
2,710
3rd
Kim Kardashian
1,980
India
1st
Kylie Jenner
455,800
2nd
Justin Bieber
415,400
3rd
Conor McGregor
255,300
Italy
1st
Kanye West
14,000
2nd
Kylie Jenner
13,240
3rd
Drake
13,140
Japan
1st
Kanye West
4,140
2nd
Beyonce
3,370
3rd
Justin Bieber
3,220
Mexico
1st
Kanye West
22,500
2nd
Kylie Jenner
18,700
3rd
Kim Kardashian
17,700
Netherlands
1st
Kanye West
37,100
2nd
Drake
35,400
3rd
Kylie Jenner
34,880
New Zealand
1st
Conor McGregor
20,400
2nd
Kylie Jenner
19,500
3rd
Kanye West
18,800
Norway
1st
Lewis Hamilton
18,600
2nd
Conor McGregor
17,900
3rd
Kanye West
16,380
Poland
1st
Kanye West
10,440
2nd
Kylie Jenner
9,280
3rd
Travis Scott
8,650
Portugal
1st
Kanye West
9,390
2nd
Drake
8,770
3rd
Kylie Jenner
6,300
Republic of Ireland
1st
Conor McGregor
35,580
2nd
Lewis Hamilton
33,380
3rd
Jeremy Clarkson
26,600

Keeping with Sweden’s theme of backing home grown talent, Canada’s most searched for celeb net worth is that of Toronto native, Drake, with a total of 322,000 searches. The rapper came into the spotlight through the Canadian drama series Degrassi: The Next Generation, which was on TV in the early 2000s. He’s now known as one of the world’s most famous rappers after releasing back-to-back hit albums since 2006. Drake’s net worth is reported to be $200 million.

Formula 1 driver Lewis Hamilton is a firm favourite with Norway as he shoots to the top of the leaderboard with a total of 19,860 searches. Lewis started racing in 1997 through the McLaren young driver competition, which led to him driving in Formula 1 with McLaren in 2007. He ties with Michael Schumacher for winning seven World Drivers’ Championship titles. ‘Lewis’ net worth is reported to be $240 million.

Last but not least, polarising YouTube figure Jake Paul whose net worth is $17 million comes in first place in the Czech Republic with a total of 10,140 searches. Jake first rose to fame through popular social networking platform Vine, which was the equivalent of today’s TikTok, and then went on to star in Disney Channel’s show Bizaardvark. He was ultimately fired from Bizaardvark because of the content on his YouTube channel, which involved him pulling pranks and stunts, some of which were considered in poor taste. He still partakes in stunt videos but has also entered the boxing world to become a professional fighter.

Russia
1st
Kanye West
4,000
2nd
Drake
3,840
3rd
Travis Scott
2,810
South Africa
1st
Kanye West
125,200
2nd
Drake
123,000
3rd
Kim Kardashian
122,500
South Korea
1st
Kanye West
4,010
2nd
Justin Bieber
3,790
3rd
Pewdiepie
3,570
Spain
1st
Kanye West
12,940
2nd
Kylie Jenner
11,300
3rd
Justin Bieber
11,040
Sweden
1st
Pewdiepie
35,400
2nd
Conor McGregor
33,500
3rd
Kanye West
30,900
Switzerland
1st
Kanye West
7,980
2nd
Drake
7,690
3rd
Conor McGregor
7,440
UK
1st
Conor McGregor
454,600
2nd
Lewis Hamilton
448,200
3rd
Jeremy Clarkson
380,600
Ukraine
1st
Kanye West
2,500
2nd
Drake
2,130
3rd
Travis Scott
1,950
USA
1st
Kanye West
2,235,000
2nd
Drake
2,210,000
3rd
Kim Kardashian
2,088,000

Methodology:

To gather the data, we inputted a list of close to 300 celebrities into Google’s Keyword Planner to find out which celebrities had the most searched for net worth. The search volumes apply to January 2021 – December 2021

Jake Paul Image courtesy of Markstudios, CC BY-SA 4.0, via Wikimedia Commons
Pewdiepie image courtesy of Cold Ones Clips, CC BY 3.0, via Wikimedia Commons